Introduction

With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") for which purposes and to what extent. The data protection declaration applies to all processing of personal data that we carry out, both within the scope of the provision of our services as well as in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter referred to collectively as the "online offer").

The terms used are not gender-specific.

As of November 27, 2019

Table of contents

Responsible

TAMA Systemtechnik GmbH 
Stömmerstr.  7c
D-85055 Ingolstadt
Germany

Authorized representatives  : Olga Martin

Email address  : info@tama-systemtechnik.de

Imprint  :   https://www.tama-systemtechik.de/impressum

Processing overview

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses)

  • Content data (e.g. text input, photographs, videos).

  • Contact details (e.g. email, telephone numbers).

  • Meta / communication data (e.g. device information, IP addresses).

  • Usage data (e.g. visited websites, interest in content, access times).

Categories of data subjects

  • Interested persons.
    Communication partner.
    Users (e.g. website visitors, users of online services)

Purposes of processing

  • Visit action evaluation.

  • Direct marketing (e.g. by email or post).

  • Interest-based and behavioral marketing.

  • Contact requests and communication.

  • Conversion brass (measuring the effectiveness of marketing measures).

  • Profiling (creating user profiles).

  • Remarketing.

  • Range measurement (e.g. access statistics, detection of returning visitors).

  • Tracking (e.g. interest / behavioral profiling, use of cookies).

Relevant legal bases

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data.  Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply.

  • Consent (Art. 6 Para. 1 S. 1 lit. a GDPR)   - The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.

  • Legitimate interests (.. 1 Article 6 S. 1 lit. f DSGVO.)   - The processing is necessary to protect the legitimate interests of the controller or a third party, not as long as the interests or fundamental rights and freedoms of the data subject, the personal protection Data require, outweigh.

National data protection regulations in Germany : In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply.  This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG).  The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling.  Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation.  Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data.  We also take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https)  : In order to protect your data transmitted via our online offer, we use SSL encryption.  You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or that it is disclosed to them.  The recipients of this data can include, for example, payment institutions as part of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website.  In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data transfer within the organization  : We can transfer personal data to other locations within our organization or grant them access to this data.  If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate business and economic interests or takes place if it is necessary to fulfill our contractual obligations or if the data subject has given his consent or if he has a legal permit.

Use of cookies

Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user's computer.  The primary purpose of a cookie is to store information about a user during or after their visit within an online offer.  The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the place where a video was viewed.  The term cookies also includes other technologies that perform the same functions as cookies (for example, if user information is saved using pseudonymous online identifiers, also known as "user IDs")

A distinction is made between the following types of cookies and functions:

  • Temporary cookies (also: session or session cookies):   Temporary cookies are deleted at the latest after a user leaves an online offer and closes his browser.
  • Permanent cookies:   Permanent cookies remain saved even after the browser is closed.  For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again.  Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
  • First-party cookies:   First-party cookies are set by us.
  • Third-party cookies (also: third-party cookies)  : Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies:   Cookies may be  absolutely necessary  for the operation of a website (e.g. to save logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies  : Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions, etc.) on individual websites in a user profile get saved.  Such profiles are used to show users, for example, content that corresponds to their potential interests.  This process is also referred to as "tracking", ie tracking the potential interests of the users.  .  Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or as part of obtaining consent.

Notes on the legal basis:  The  legal basis   on which we process your personal data with the help of cookies depends on whether we ask you for your consent.  If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent.  Otherwise, the data processed using cookies will be processed based on our legitimate interests (e.g. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

General information on revocation and objection (opt-out):   Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as "opt-out").  You can first declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offering).  An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the  http://optout.aboutads.info  website   and   http://www.youronlinechoices.com/ are   explained.  In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent  : Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time.  Before consent has not been given, cookies are used that are necessary for the operation of our online offer.  Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

  • Processed data types:   usage  data  (e.g. visited websites, interest in content, access times), meta / communication  data  (e.g. device information, IP addresses).

  • Affected persons:   users (e.g. website visitors, users of online services).

  • Legal basis:   consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed.  For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is incurred in the context of use and communication.  This regularly includes the IP address that is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.

Emailing and hosting : The web hosting services we use also include the sending, receiving and storage of emails.  For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed.  The aforementioned data can also be processed for the purpose of detecting SPAM.  We ask you to note that e-mails are generally not sent encrypted on the Internet.  As a rule, e-mails are encrypted during transport, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received.

Collection of access  data  and log files  : We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files).  The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability.

  • Processed data types:   content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

  • Affected persons:   users (e.g. website visitors, users of online services).

  • Legal basis:   legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Services and service providers used:

Newsletter and broad communication

We only send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") with the consent of the recipient or with a legal permission. Our newsletters also contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient to provide your email address.  However, we can ask you to enter a name for the purpose of addressing it personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure:   The registration for our newsletter is generally carried out in a so-called double opt-in procedure.  This means that after registration you will receive an email asking you to confirm your registration.  This confirmation is necessary so that no one can register with someone else's email address.  The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements.  This includes the storage of the registration and confirmation time as well as the IP address.  Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing:   We can save the e-mail addresses that have been removed for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent.  The processing of this data is limited to the purpose of a possible defense against claims.  An individual request for deletion is possible at any time, provided that the previous consent is confirmed.  In the event of obligations to permanently observe contradictions, we reserve the right to store the email address for this purpose alone in a blacklist.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper execution.  If we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.

Notes on legal bases:   The newsletter is sent based on the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, insofar as and insofar as this is permitted by law, e.g. in the case of existing customer advertising.  Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests.  The registration process is recorded based on our legitimate interests to demonstrate that it was conducted in accordance with the law.

Contents  : Information about us, our services, promotions and offers.

  • Processed data types:   inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), meta / communication data (e.g. device information, IP addresses).

  • Affected persons:   communication partner.

  • Purposes of processing:   direct marketing (e.g. by email or post).

  • Legal basis:   consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).

  • Opposition option (opt-out):   You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt.  You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably by e-mail.

Online marketing

We process personal data for the purposes of online marketing, which in particular may include the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential interests of the users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and saved in a file (so-called "cookie") or similar methods are used, by means of which the information relevant to the presentation of the aforementioned content about the user is saved.  This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use.  If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also saved.  However, we use available IP masking procedures (ie, pseudonymization by shortening the IP address) to protect users.  In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms.  Ie, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes.  These cookies can generally later also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, clear data can be assigned to the profiles.  This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users in the aforementioned information.  We ask you to note that users can make additional agreements with the providers, for example by consenting to the registration.

We generally only have access to summarized information about the success of our advertisements.  However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, ie, for example, to conclude a contract with us.  The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases:   If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent.  Otherwise, the data of the users are processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services).  In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types:   usage  data  (e.g. visited websites, interest in content, access times), meta / communication  data  (e.g. device information, IP addresses).

  • Affected persons:   users (e.g. website visitors, users of online services), interested parties.

  • Purposes of processing:   tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of recurring events) Visitors).

  • Security measures:   IP masking (pseudonymization of the IP address).

  • Legal basis:   consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).

  • Opposition option (opt-out):   We refer to the data protection information of the respective provider and the objection options given to the providers (so-called "opt-out").  If no explicit opt-out option has been specified, there is the possibility that you can deactivate cookies in the settings of your browser.  However, this may restrict the functions of our online offer.  We therefore also recommend the following opt-out options, which are offered in summary for each area: a) Europe:   https://www.youronlinechoices.eu  .  b) Canada:   https://www.youradchoices.ca/choices  .  c) USA:   https://www.aboutads.info/choices  .  d) Cross-Territory:  http://optout.aboutads.info  .

Services and service providers used:

Presence in social networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that users' data can be processed outside the European Union.  This can result in risks for the user, because it could make it more difficult, for example, to enforce users' rights.  With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes.  For example, usage profiles can be created based on usage behavior and the resulting interests of users.  The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that are believed to correspond to the interests of the users.  For these purposes, cookies are usually stored on the users' computers in which the usage behavior and interests of the users are stored.  Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing forms and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers.  Only the providers have access to the data of the users and can take appropriate measures and provide information directly.  If you still need help, you can contact us.

  • Processed data types:   inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).

  • Affected persons:   users (e.g. website visitors, users of online services).

  • Purposes of processing:   contact inquiries and communication, tracking (e.g. interest / behavioral profiling, use of cookies), remarketing.

  • Legal basis:   legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Services and service providers used:

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes.  This means that the data is blocked and not processed for other purposes.  This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration.  We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary.  We will inform you as soon as an act of cooperation on your part (e.g. consent) or other individual notification becomes necessary as a result of the changes.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of the data subjects

As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:

  • Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit.  e or f GDPR, to file an objection;  this also applies to profiling based on these provisions.  If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising;  this also applies to profiling insofar as it is connected with such direct advertising.
  •  Right to  withdraw consent:  You have the right to withdraw consent at any time.
  •  Right to  information:  You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to correction: In   accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to deletion and restriction of processing: In   accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
  • Right to data portability:   You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
  • Complaint to the supervisory authority:   You also have the right, in accordance with the legal requirements, to a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration.  Many of the terms are taken from the law and mainly defined in Art. 4 GDPR.  The legal definitions are binding.  The following explanations, on the other hand, are intended primarily for understanding.  The terms are sorted alphabetically.

  • Visit action evaluation:   "Visit action evaluation" (English "Conversion Tracking") describes a procedure with which the effectiveness of marketing measures can be determined.  For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website.  For example, we can use this to understand whether the ads we placed on other websites were successful).
  • IP masking:   "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing
  • Interest-based and behavior-related marketing:   One speaks of interest-based and / or behavior-related marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible.  This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which is stored in a so-called profile.  Cookies are usually used for these purposes.
  • Conversion measurement:   Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined.  For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then called up again on the target website.  For example, this enables us to see whether the advertisements we placed on other websites were successful.
  • Personal data:   "Personal data" is all information relating to an identified or identifiable natural person (hereinafter "data subject");  A natural person is considered to be identifiable, if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling:   "Profiling" is any type of automated processing of personal data that consists of the fact that this personal data is used to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding the Analyze, evaluate or to evaluate age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. interests in certain content or products, click behavior on a website or the location). Cookies and web beacons are often used for profiling purposes.
  • Reach   measurement  :  The reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites.  With the help of the reach analysis, website owners can, for example, recognize when visitors visit their website and what content they are interested in.  This enables them, for example, to better adapt the website content to the needs of their visitors.  For the purposes of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
  • Remarketing:   One speaks of "remarketing" or "retargeting" if, for example, for advertising purposes it is noted which products a user was interested in on a website in order to remind the user on other websites of these products, for example in advertisements.
  • Tracking:   One speaks of "tracking" if the behavior of users can be traced across several online offers. As a rule, behavior and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • Responsible:   The "responsible" is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
  • Processing:   "Processing" is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data.  The term goes far and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.

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